Services
Brand Implementation
Industry
Business
2 Tang is a tea producer in Indonesia that has been in business since 1942. The firm has expanded throughout time to create popular brands of tea and other beverages. More recently, 2 Tang has increased the scope of its skills to create high-end, luxury tea items like Ping. Ping, a premium tea company, aspires to give customers a distinctive experience that begins the instant they use the company's high-quality services and goods. The family of tea growers personally harvest, prepare, and roast the tea, assuring the highest quality possible for the local coffee brew. Ping tea has a distinctive and expertly created texture, colour, and flavour that all work together to deliver an exceptional tea-drinking experience.
When 2 Tang first encountered Bettablue, it became clear that there are many different kinds of tea available, each with an own flavour profile. The way that tea changes when it is brewed and in touch with water is one of the beverage's most interesting features. This transition creates an aesthetically gorgeous work of art that enhances the sensual enjoyment of a cup of tea.
In order to reflect Ping's brand identity, Bettablue created an abstract form by drawing inspiration from the confluence of tastes and sensations found in tea. To accurately capture the distinctive features of Ping's premium tea goods, the design was carefully created. In addition to the form, the colours used in the design were chosen with care to create certain emotions based on particular circumstances. This fosters a closer relationship with customers and improves the overall enjoyment of Ping's premium teas.
