The job that APR undertakes is extremely vital, especially given that climate change and environmental destruction are two of the world's most pressing issues. Bettablue created a new identity for APR that embodies its basic values of sustainability, superiority, diversity, teamwork, and accountability. The new brand incorporates the company's mission into its logogram, which is inspired by the shape of leaves — from which rayon is mostly derived — and is then applied to the logotype as well.

The colours picked represent their professionalism (blue) and sustainability (green). The company's identity is now represented by a bright and pleasant logo, exactly as they would position their organisation to make the world a better place. Our team then put the new logo into action by creating a graphical element that can be used in numerous APR collaterals like as papers, letters, posters, and even uniforms. These implementations were then standardised using specified principles to provide a uniform and modern look for the brand.