Bettablue was tasked with coming up with a catchy name for the services provided. Following a thorough brand assessment conducted in partnership with Sweet Escape team, Bettablue developed a name that is simple and memorable, connects well with the services provided, and appeals to consumers throughout the world.

The brand's goal is to increase people's access to high-quality photography so that it can serve as a reliable companion for their daily needs. Bettablue sought to highlight the cutting-edge yet approachable services provided by FOTTO by adopting this persona.