Services
Art Direction, Packaging
Industry
Consumer Goods & Retail
Aceh is known for its long history of coffee cultivation and production and coffee has become an integral part of Aceh's economy and culture. Rych Coffee constantly look for beans that are of a high quality and have been grown under optimal conditions from Aceh. This helps to ensure that the coffee has a consistent flavor profile and is of a high quality. They started out with a local target market, the company has since expanded its reach to a national level.
Bettablue knew that they will need to develop a strong coffee brand that resonates with Rych Coffee's target audience and set their business apart from the competition. Bettablue designed the logo, packaging and marketing materials that effectively communicates Rych Coffee's brand identity and unique selling proposition.
Bettablue created a cropped "R" symbol and a seamless steam symbol in the letter "C" makes the logo easy to recognize and remember. The coffee grinder silhouette in the "R" symbolizes the coffee beans' grinding process, while the steam symbol in the "C" represents the aroma of the coffee. The seamless steam symbol in the letter "C" adds a touch of elegance to the design and reinforces the brand's focus on quality and aroma.
