Services
Art Direction, Packaging
Industry
Consumer Goods & Retail
Granola Creations holds the belief that the ideal breakfast and snack options are those that are natural and responsibly grown. Drawing inspiration from Bali, known as the Island of Gods, the company has evolved into Hundred Seeds - a grassroots movement that honors the sourcing of ingredients, artisanal craftsmanship, passion, and the welfare of farmers. A brand is a representation and reflection of the product it presents.
Observing through Granola's roots and believes, Bettablue tries to implement natural elements to communicate their inspiration in the visuals; organic illustrations, brown paper packaging and playful typography mimicking the rough texture of granolas.
Bettablue assessed the original packaging design, took clues from there to stay recognizable in the eyes of its loving fans, structured the information hierarchy, and with some strategy and creativity turned it into the packagings that are now displayed all over Indonesia’s chain supermarkets, minimarkets, and international distribution points.
