Esta Dana Ventura was not well known in the market, despite being one of the fastest-growing finance organisations. A fractured corporate identity was at the root of this lack of recognition. To build and strengthen its brand, Esta Dana Ventura must identify its essence. Esta Dana Ventura's presence aims to give the public another option for obtaining sources of business capital funding that are simpler and quicker than applying for business capital funding from the banking sector. It also aims to assist people in areas where financial lending institutions have not yet expanded so they can benefit from business loan funds. It is anticipated that these initiatives would help the community's entrepreneurial spirit flourish and thrive.