Services
Product Development
Industry
Consumer Goods & Retail
Eforea spa is a global spa concept created by Hilton Hotels & Resorts that offers a range of customized spa treatments and experiences designed to help guests relax, rejuvenate and re-energize. The specific services and amenities offered at each Eforea spa location may vary depending on the property. Eforea Hilton's spa has been employing items from outside suppliers, resulting in a reduced brand identity.
Eforea needed a selection of items that are directly related to their brand and appropriate for their treatment processes in order to strengthen their brand and be consistent with their philosophy. Auras are perceived as different hues, and each shade has its own importance and liveliness. In this project, we used watercolours and different tones of a particular colour to depict the significant changes that take place during an Eforea Spa session. These artistic representations are in line with the core values of Eforea Spa, which include equilibrium, wellbeing, and expeditions that change people's lives.
Our team designed a new packaging with the series of colours chosen. Each series includes a body scrub and massage oil, whereas the signature series includes an added essential oil.