The project description




Property & Real Estate


Opus Bay is a sustainable and eco-friendly residential and property complex launched in Batam, Indonesia. It is a luxurious lifestyle complex with cutting-edge designs, urban villa and apartment living concepts, and shopping areas. The complex is easily accessible with a 40-minute ferry ride from Singapore. Designed by highly renowned architects in Singapore, exhibiting the epitome of perfection, safety and sustainable living by the waterfront.

Bettablue team was assigned to create brand's visual concept, branding strategy and a highly functional and futuristic website. We formulated marketing strategy based on in depth marketing research to support brand launch and raise brand’s awareness within the targeted segments. With that we also synchronized all social media approaches as well as sales kits to fit the brand's identity as well as core values. All of these strategies were then channeled to the website, which we designed and developed with a highly functional, futuristic, and appealing concept that resulted in a satisfactory user journey.