• Apr 26, 2024
  • AI
Google Search Generative Experience (SGE) and how it will impact your website

As of February 2024, Google Search Generative Experience (SGE) is accessible in a test version in 120 countries, but no official launch date has been announced. However, given the growing popularity of generative AI apps on the internet, it is reasonable to expect Google SGE to play an important role in our search habits in the near future. To prepare for this let see what is Google SGE and what impact it will bring to your website.

 


 

What is Google SGE?

Google Search Generative Experience (SGE) is an innovative feature that combines generative AI capabilities with Google search results. This feature allows users to ask questions or explore topics while receiving quick and brief overviews in response. SGE focuses on conversational questions and snippets, displaying AI-generated text and media right in the search interface, removing the need to visit webpages for information (it will still show which website SGE cited the answers from).

 

 

How it will impact your website?

  • Less traffic on upper funnel content. Since SGE's feature makes short sentence inquiries (for example, "what is UI/UX", "Easy to use CMS") simpler to search, upper funnel information is less likely to be clicked, hence we should focus more on the middle funnel. Potential customers will approach our website with a basic knowledge of our products; what they want to know is why they should choose our product.
  • Generate more brand building content. SGE results for brand name searches may contain links that are not owned by your company; they may be a summary of what the AI has learned about your company, reviews, and products from multiple data input sources. Nurture your community, encourage satisfied consumers to post good feedback on third-party review sites, and optimize your brand-specific material (blogs, about us page).
  • The use of everyday language may increase. SGE have the capabilities to comprehend "everyday language", so you can speak like your audience. That means you should start minimizing the use of formal language like “We build valuable digital web solutions” on your homepage. And experimenting with sentences like “we build affordable websites for SMEs”

 

SGE will undoubtedly have an impact on your online business, particularly your website, even if it is small. However, it is not recommended that you rework your entire website content to comply with SGE at this time. Instead, focus on the basic principles of SEO, such as producing thorough, high-quality content and maintaining an excellent UI/UX on your website, areas where Bettablue can help.