Digital marketing for SaaS, or software-as-a-service, is different from traditional marketing in a few keyways. 

First, you'll be building your community from the ground up. Instead of waiting for prospective customers to come to you, you'll want to go out and find them and bring them into your community—and once they're there, keep them coming back for more! This can be done through social media advertising, email marketing campaigns (and drip campaigns), and even direct outreach. 

Second, as you're building your community, you'll also be serving up some pretty sweet content that educates people on how to use your product or service. What's great about this is that it not only helps you get more subscribers—it helps your brand build trust with potential customers by showing them that you care about giving them helpful information. 

Third, because SaaS companies have global audiences, their digital strategies must also be global. This means having a good handle on what works (and what doesn't) across different cultures so that they can tailor their strategies accordingly. 

Last but not least: data! There's no shortage of data points when it comes to digital marketing for SaaS companies because there are so many different websites where users can leave their data. This is great for the SaaS company, but it also means that they need to be able to effectively analyze this data and use it to improve their digital strategies. 

In conclusion, there are many different ways that SaaS companies can market themselves effectively. However, it's important to remember that there are no one-size-fits-all solutions because each company has a unique audience and goals. 

Therefore, partnering with Bettablue can help you develop and execute the right strategy for your business and ensure that you're getting the most out of your marketing efforts.